01
SaaS products
PitchPartner and SponsorIQ generate first-hand data: deal values, contract duration, asset types, renewal rates, visibility performance per channel, ROI benchmarks by sport, tier and sector. Volume and continuity.
The Data Layer
Code can be copied. Data cannot.
Beneath every Kora product is a data layer that grows with every club managing its sponsorships, every brand measuring its ROI, every deal completed on the platform. This layer is invisible to clients — but it's why Kora becomes more intelligent and harder to challenge with each passing day.
The architecture, in one picture
Three sources. One layer. An edge that compounds over time.
The value of the data layer isn't in the raw data — it's in the synthesis. Three distinct sources feed a single intelligence that produces benchmarks, network effect and a competitive advantage that compounds over time.
The sources, in detail
Three flows. One dataset.
Each source brings a different kind of verified data. Together they build the most complete picture of the commercial sports business in Italy.
02
Consulting projects
Portfolio audits, custom data architecture, ongoing advisory and fan engagement design generate qualitative insights: decision patterns, contexts, operational frameworks the product alone could never collect. Depth and validation.
03
Public data
Federations, institutional sources, public social, broadcast monitoring. Aggregated to enrich the benchmark with verifiable market data. Context and coverage.
Separately, each flow has limited value. Together, they build the most complete and proprietary picture of the commercial sport business in Italy.
Why it matters
The advantage that cannot be built in a day.
A competitor can copy PitchPartner's interface. They cannot copy the real data on sponsorship deals, the benchmarks built on assets, the intelligence accumulated across the organisations using the platform. The data layer is the competitive advantage that cannot be built in a day — and cannot be dismantled in a day.
01
Network effect.
Every new club on the platform improves benchmark accuracy for everyone else.
02
Direct verification.
Data comes from the source that generates it — not from scraping, not from approximations.
03
Time.
The advantage compounds with time. Whoever starts later cannot recover retroactively.
Our principles
Trust, privacy, ownership.
All benchmark data is anonymised and cannot be attributed to individual clubs or sponsors.
Each client's data belongs to the client — exportable at any time, in any format.
Kora does not sell, share or reuse data for any purpose other than feeding the shared data layer.
GDPR compliant. Infrastructure hosted in Europe.
Investors, partners, federations
Want to understand what this means for your business?
The data layer is the part of Kora hardest to explain on a landing page — and the most important to understand before an investment, a partnership or a strategic decision. Let's talk in 30 minutes.