01IQ
Visibility Dashboard
Logo exposure, reach, engagement, media value — all in real time on a single screen. Broadcast, social, digital, in-venue. No missing data.
SponsorIQ by Kora · For brands, agencies and federations
Do you really know if your sports sponsorships are working?
SponsorIQ turns sports sponsorships from budget expense into measurable investment.
Real-time dashboards, industry benchmarks, AI that optimises your portfolio.
The problem
76% of marketers cannot measure the ROI of their sports sponsorships.
The result? Renewals decided out of habit, budgets allocated by relationship, opportunities missed for lack of data.
01
Your CFO asks for sponsorship ROI and you don't have a precise answer.
02
You renew a contract because it 'seems to be going well' — not because you have the data.
03
You don't know whether a 50K sponsorship is performing better or worse than a 30K one.
The solution
Four modules.
02IQ
ROI Calculator & Benchmark
Compare every sponsorship against the market. The Benchmark Engine tells you exactly how you stand against similar deals in the same sport, at the same club tier.
03IQ
Automated Reporting
Automated branded reports — monthly, quarterly, annual. Ready to bring to the board or send to the client without an hour of manual work.
04IQ
AI Budget Advisor
AI analyses your portfolio and suggests where to move budget to maximise ROI. It doesn't replace your strategy — it feeds it with data you'd never have time to process.
Expected outcomes
What changes with SponsorIQ.
100%
ROI transparency
Every sponsorship measured. Every euro tracked and justified.
−80%
Reporting time
From days of manual work to minutes. AI-generated branded reports.
+30%
Budget efficiency
Budget reallocation based on real data. Stop gut-feel decisions.
Real-time
Visibility
Broadcast, social, digital, in-venue. All on the same dashboard.
Who it's for
Who gets the most out of SponsorIQ.
Brands with sport marketing budget €30K–1M+/year
Finally prove to the CFO that every euro invested in sport is generating value. Stop deciding by intuition.
Sport marketing agencies
Differentiate from competitors with analytics no one else offers their clients. Cut 80% of manual reporting time.
National federations
Prove the value of your assets to institutional sponsors with verified, independent data. Strengthen your negotiating position.
Funds and investors
Due diligence on the real commercial value of a sports asset before investing. The only tool specific to the Italian market.
FAQ
The questions we hear most.
How is it different from SponsorUnited or Nielsen Sports?
SponsorUnited is a global intelligence tool — it tells you who is sponsoring what in the world. SponsorIQ measures the performance of YOUR sponsorships in real time and tells you how to optimise them. Nielsen Sports operates only at enterprise level with pricing out of reach for the mid-market. SponsorIQ is the only accessible, localised solution for the Italian and Southern European market.
Where does the data come from?
SponsorIQ aggregates data from social APIs (Meta, TikTok, X), media monitoring, broadcast coverage and PitchPartner's proprietary data layer — data verified directly by the clubs managing their sponsorships on our platform. It's an edge no competitor has.
Is the benchmark reliable if you're new?
In the early phase we integrate public and third-party market data to build an initial benchmark. The proprietary benchmark — based on real client data — becomes more accurate over time. We're transparent about this: every new client contributes to making it better.
Is my data safe?
Yes. Infrastructure hosted in Europe (AWS eu-west), GDPR compliant. Your data belongs to you and is exportable at any time. Benchmarks are aggregated and anonymised — never attributable to individual brands or sponsors. Kora does not sell, share or reuse your data for any other purpose.
How does the demo work?
Book a 30-minute demo and we'll show you SponsorIQ with data close to your sector. If you already have active sponsorship assets, we can plug them in live and show you exactly how the dashboard would measure your performance.
Let's start
Ready to measure every euro?
Thirty minutes, four clicks, zero commitment. We'll show you SponsorIQ with data from your sector.